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Global Premier Benefits can help you understand Medicare and how it can benefit you.

Toll Free: 877-864-9317

Rules of Engagement for Lead Distribution

Lead Classes

Leads provided by Global Premier Benefits are free to our contracted agents.  However, there are rules governing the distribution and possession of leads. GPB leads fall into three classes:

Preferred Leads

Preferred leads are any direct market lead including Aging-in, Medicare Changes, Veteran, LIS, Diabetic, etc less than 30 days old. We may from time to time introduce additional opportunities outside of our normal direct market channel. For example, internet leads. We will notify agents accordingly.

Cigna Leads

From time to time Cigna Health Spring will provide leads. Cigna leads include Cigna BRCs (business reply cards) and Cigna PDP BRC at this time.

Follow-up leads

Follow-up leads are any of our lead sources that have either been in inventory for more than 30 days or have been assigned to an agent but not contacted for more than 30 days. Follow up leads are a great way to supplement an agent’s existing pipeline and can be requested any time. The lead department will review the agent’s current inventory of leads as well as the company’s inventory and accommodate accordingly.

Lead Distribution

Field Agent Leads 

As a new agent with Global Premier Benefits, you will receive startup leads in your surrounding area based on availability.

Thereafter, you can receive new leads for every paid Cigna-Healthspring sale upon your request.

Your per sale lead allocation is contingent upon your up-line’s agency agreement with Global Premier Benefit.

Distribution methods:

Leads will be distributed to your ZOHO CRM or Lead Gateway account. ZOHO costs of $45/month. This will provide you with access to:

 

Call Center Agent Leads

As a new call center agent with Global Premier Benefits, you will have access to Follow-up leads in states in which you are currently licensed. (Click here for Instructions on accessing leads)

Thereafter, you can receive new leads for every paid Cigna-Healthspring sale upon your request.

Your per sale lead allocation is contingent upon your up-line’s agency agreement with Global Premier Benefit.

Distribution method:

ZOHO is mandatory for telesales agents.  You will find all new leads in your “My Brand New Leads Folder” in ZOHO.

 

Lead Possession

At the end of the day, GPB owns any lead sourced by the company.  From time to time and as we grow our company, we have the right to amend, change or suspend the rules of engagement to accommodate and further the growth of the company. We will notify all agents if any change to the rules of engagement are to be implemented as soon as possible.  At this time the lead possession rules are as follows.

Any new (Pending/Unassigned) lead showing no lead activity for 7 or more days is subject to reassignment.

Thereafter, any GPB sourced lead with no lead activity of 14 days or greater or an open task for future contact will be subject to reassignment.

Leads statused “Awaiting AEP” will not be subject to reassignment. However, we will be spot checking ZOHO for an unusual amount of “Awaiting AEP” statusing. Trying to build a pipeline for future AEP season is great, hoarding leads is not. Any “Awaiting AEP” leads showing no activity within 30 days of AEP inception will be subject to reassignment.

 

Follow-up Lead Assignments

Follow-up leads are available by request. A review will be made on the current number of viable leads for the agent making the request.

 

Morale Hazards

Our offer of free leads to our agents is predicated upon the assumption that Global Premier Benefits will generate cash flow through overrides on the production by our agents.   The structure of our lead program is based upon the presumption that agents will make an honest effort to service our customers and provide only products offered through their contracting with Global Premier Benefits.

If it is found that agents are engaging in the fallacious documentation of leads to gain access to unearned leads and/or selling Medicare products not offered through Global Premier Benefits, we will be required to take corrective action. These actions can range from suspension of lead distribution to termination of the agent’s contracts.

Please act in good faith so that we can collectively enjoy the benefits of our labor.